INTERNATIONAL IN-COUNTRY PARTNER RESEARCH



IDENTIFYING (MASTER FRANCHISE) PARTNERS IN A NEW COUNTRY
How do I enter a new country? How can I find a partner capable of developing my business? Who are the obvious players in the area? Finding the right partner is not straightforward, few are known and the largest are not necessarily the most efficient – so how do you find them?

  • NEW-CO, through its wide professional network and knowledge of the markets will take care of identifying potentially suitable partners for your business.

DEFINING AND EVALUATING SELECTION CRITERIA
Successful development of your business is often dependent on selecting the right partner. The quality of the business partner will directly impact business performance in the short, medium and long term. To ensure the success of your business in a new country, it is critical to choose the right partner.

  • NEW-CO will help you to define the selection criteria for your prospective partner, using its tried and tested approach, to ensure you select the best possible partner for your business.

SELECTING POTENTIAL PARTNERS AND SUPPORT WITH MAKING YOUR DECISION
Does the partner meet the criteria I have identified? Should I grant exclusive rights for the country? Strategically, would it be better for me to select several local partners to minimise my risk?

  • There are many relevant questions that need to be answered. NEW-CO will help you to evaluate the strengths and weaknesses of potential partners to ensure you make the best choice.

PREPARATION AND SUPPORT FOR NEGOTIATIONS
Once a Partner or Master Franchiser has been chosen, you will need to negotiate the terms of your business relationship. Significant attention to detail at this stage in the process is vital to ensuring a successful future relationship.

  • NEW-CO can advise you based on its real experience and help you to prepare for negotiations. We can also provide assistance at the time of negotiations with your potential partner.