CREATING A STRATEGIC DEVELOPMENT PLAN


DEFINING A STRATEGIC DEVELOPMENT PLAN

Essential for any international development, the strategic plan ensures that development priorities are identified and planned and that human and financial resource needs are in place. It also ensures that the whole business shares a common, clearly defined and achievable vision.

  • Drawing on its experience, NEW-CO will help you to develop and validate development priorities and define your business-wide strategic plan.

DEFINING A STRATEGIC BUSINESS PLAN

How do I enter a new market? What resources will I need? What structures are best suited? Will I need to adapt my model? What results do I expect to achieve? These are just some of the challenges faced by business leaders.

  • NEW-CO’s experience together with its pragmatic and hands-on approach will help you to identify the right solutions for your business.

EVALUATING COUNTRIES AND THEIR POTENTIAL
When considering international expansion it can often be difficult to prioritise the countries that you want to enter and, very often, the opportunity to enter a new market actually arises quite suddenly. Whatever the circumstances, a number of essential questions will need to be answered in order to fully understand the country’s potential. Pushing ahead with a plan that has not been properly thought through can be hazardous and the consequences dire.

  • NEW-CO will help you to make sure you ask the right questions and define, in order of priority, a list of potential countries and evaluate their future business potential.

WHICH DISTRIBUTION CHANNELS FOR WHICH COUNTRY?
A network of branded outlets either owned by you or operating as franchises? Concessions within department stores? On-line sales? Placement of your products with wholesalers?

  • There are many distribution channels which NEW-CO can help you to exploit.

BUSINESS PLAN
The business plan is a key reference document for any business. It clearly defines the company’s strategic development plan and ensures that your team remains focussed. Clear, measurable and aligned with reality, it is the point of reference for measuring business growth and ensuring sales targets are met in new countries.

  • NEW-CO, with its pragmatic and hands-on approach will help you to develop the tools which will be indispensible to the success of your international business.